Soo-Lin is preparing for a presentation she has to give at SXSW about her startup's product. According to the text, a number of incredibly successful technology products launch at SXSW. Soo-Lin would be representing the company's product in front of some of the most influential companies and investors in the world. Preparation had helped Soo-Lin make stellar grades, get into a good college, and land a challenging job at a startup. Preparation can be the key to success.