Colleges receive a flood of admissions each year. Being smart and having good grades and stellar extracurriculars is great, but these days it is not enough. Colleges want people who are different, people who are unique and interesting. And you have one great opportunity to show this: your admissions essays. Often, I read admissions essays that may be well written, but are not interesting enough. Think about an admissions officer processing applications upon applications. What can you do to make yours stand out? First, you want to write properly. That is basic. On top of that, you want to *charm* (it can not be overstated how important this is). You want to say to the colleges, "I am unique, and I am special, and aren't I just the type of student you would want in your beautiful school !" That is the part I find lacking in many admissions essays I read. I have helped many, many students with their admissions essays and they have gone on to Yale, University of Michigan, Duke, Georgia Tech, Princeton, UT Austin, UC Berkeley, UCLA, Washington University School of Medicine, USC Gould School of Law, and others. I hope to add more prestigious colleges to that list.