Brian T. answered 03/22/25
Pharmaceutical Professional with Extensive Public Speaking Experience
I have given many presentations in the corporate setting, and found this approach to be successful. This also works in school and other situations like conferences.
The most important step is to organize the presentation around what your key audience wants hear. In a school environment, the professor will sometimes provide this. In a corporate setting, if you’re not sure, ask your boss; they may know better what makes the VP tick. This is sound advice for any presentation, by the way. Know your audience, and tailor the message to what they want to hear and how they best can hear it. We do this when we talk to children or explain something to our moms. Why not for key audiences at work?
What do senior leaders want? Put yourself in their shoes. They are called into many meetings and are expected to address many issues and problems, one after another. Imagine doing that for eight hours a day. Make sure you are organized, clear on your message, clear on what you’re doing, rehearsed. Depending on the context, their thought process could be something like this.
First question: what is the purpose of this meeting? Why are you here? Is there a decision needed, is this an update, an advertisement?
Second: Who are you? Have you presented to me on this before, so this is an update, or is this new to me? If it’s an update, summarize what you told me before. Don’t assume I remembered.
Third: In one sentence, what’s the problem and your solution or conclusion. If you’re looking for a decision, lay that out and give me your suggestion. Tell me why this is an important topic.
Fourth: Ask me if I want more background, to elaborate on something, and then stop talking so I can think and respond. Leave some open air in the room!
This isn’t a formula, but perhaps a starting framework when you’re called in to present to the VP. Depending on the context there may be a different order of questions that they have.