Fall Hard For Something?

Question

I am trying to find the right definition of "hard" in this piece of writing: >[newspaper](http://www.nytimes.com/2010/02/25/garden/25frazier.html?pagewanted=all&_r=0) Looking for a tranquil hideaway after years as a paparazzi magnet, Mr. Frazier bought the single-level home on a one-acre property for $215,000 in 1979, while visiting St. Croix with his 12-year-old son, Walter III. He was shopping for a condominium, but instead ***fell hard for*** a house on hilly terrain with four tentacle-like columns that reminded him of a space ship. There are many definitions for "hard" What does "hard" in "fell hard for" mean in this particular situation?

Answer 1

Since "falling for" someone or something (in this case, a house) means one is struck by desire for it and wants it immediately, the use of "fall hard," just emphasizes the strength of that desire. So, if "fell for" on its own meant, "He wanted the house," adding "hard" means, "He wanted the house really badly."

Consider a sentence with similar usage, such as, "He tried hard to open the jar, but couldn't." Also, "After the awkward gaffe, the program's ratings plunged hard." The term refers to strength of the action, whether it's wanting a house, twisting a lid, or worsening ratings. I hope that answers your question!