What are the 'quadrants' in TV testing?

Question

When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee [said](http://www.thedailybeast.com/articles/2013/05/14/abc-announces-2013-14-schedule-marvel-s-agents-of-s-h-i-e-l-d-gets-tuesday-berth-once-upon-a-time-spin-off-to-thursdays.html):> “We don’t normally talk about testing, but [Marvel's Agents of S.H.I.E.L.D.] tested so well in all four quadrants," Lee said.What are the four quadrants he's referring to? It sounds like they're splitting up demographics into four groups, and I'm looking to find out what that split is.

Answer 1

What are the 'quadrants' in TV testing? Males Under 25 Women Under 25 Males over 25 Women older than 25.