Is there any evidence of "Big Twist" movies having poor post-cinema sales?

Question

I have watched many movies such as *Sixth Sense*, where there is a major twist that if known prior to watching the movie can potentially spoil the enjoyment of viewing. I tend not to watch this type of movies again, or certainly no more than once, and wondered if this is a common reaction.Is there any evidence that would suggest that comparatively, this type of films, whilst they may do well at cinema, have relatively poor post-cinema sales (I am thinking of the ratio between box-office and DVD/BluRay sales). So, for any budding directors, is this the type of movie to shy away from?

Answer 1

As far as I know, there's no evidence that twist movies fail on home video, and the idea of "home video" sales as being relevant in the financial efficacy of a film is out of date. Most of a film's money is made at the box office today, and through licensing agreements with streaming services. Not a single producer I've talked to recently has even brought up post-cinema sales as a concern, and the "direct to video" market has been completely replaced by the "Netflix Original".

Also, as a young director, having a film easily referencable for a creative twist is a great calling card to move forward and get more industry work. Just look at M. Night, he threw his weight behind Sixth Sense as a budding director and has been financially successful ever since and gets consistent work. If you believe in the script, I'd say go for it.