Target Market for Breath of the Wild

Question

I am writing a paper about the target market of the legend of zelda breath of the wild and i am having trouble identifying the specific market the game is meant for. I have an age range but that isn't enough. What is the target market for breath of the wild?

Answer 1

hmm, interesting.

Video games are obviously not meant for the lower or extreme lower class. ~$400 for a new system, then a good TV (~$500?) thent he games, any accessories, you're looking at quite a sum total. Not intended for someone on food stamps or below the poverty line. As well, I doubt the incredibly rich are targeted. Someone with $1MM+ would likely have better toys than a Nintendo Switch. Most zelda games are developed in Japan by Nintendo, though they do try to target as broad a race/cultural demographic as possible. I'm also sure they look at current video game use when deciding how to make a game and market it. Europe has also lagged behind Japan and the US, especially in the late 90s, due to lack of interest, PAL, 50HZ, etc.

So know you have a geographic, economic, and age target. I'm sure you can narrow down the target further. Consider that no one under 16 or so is likely to have the cash to purchase the equipment. So the commericials and ads must target the parents in some way, or at least make the kids beg their parents for it. There's much more you could consider.