The question is in the description

Question

1.   The author directly addresses his audience’s potential concerns. “Some of you out there are thinking, ‘Reading Shakespeare—that’s just not me: I’m just a normal guy, and the simple pleasures are good enough for me. Besides, what would my bowling buddies say?’” How might this question appeal to his audience?

2.  The author uses comparisons that his audience will relate to. He begins the speech by comparing Shakespeare to music. What assumption is the author making about his audience by using this comparison?

3.  How does the author appeal directly to the audience’s self-interest when he explains that reading Shakespeare can ultimately help students understand matters of the heart: “Read Shakespeare and spare yourself a world of bad dates.”

Answer 1

So...are you having trouble figuring out how to approach these questions, or are you not sure what they're asking? Maybe this will help clarify (though disclaimer: while I can make guesses from the questions, I don't know the work they're referring to).

1. Seems like the guy is trying to bond with his readers / listeners. Maybe they think Shakespeare is too fancy or hard for them Maybe they're scared, or maybe they don't think they'll like it. If that's true, what might they like about what the author is saying?
2. An assumption is something you guess is true even if you don't know it for sure. So why does the guy compare Shakespeare to music instead of comparing it to watching badminton?
3. Sounds like the author is saying Shakespeare has good dating tips. So why might people think that's good news for them?