What is the name of the bias that associate a thing as good because it has a relation to another good thing?

Question

A customer buys X from "brand A" and has positive experience with it. "Brand A" also sells Y. Now the customer things it is good to buy Y because of his/her positive experience with buying X from brand A and that since it was good, buying Y from brand A should also be good. They bought Y because of association. \n\nWhat would be the name of the psychological process or cognitive bias that lead the customer to buy Y ?

Answer 1

Generalization- a conditioned stimulus to evoke similar responses after the response has been conditioned. So Brand A made the customer happy then he will generalize and think that everything sold by brand A will also are him happy.