Eric B. answered 05/29/23
PhD in microbiology with 10+ years of teaching and research experience
They likely have similar -35 and -10 sequences in their promoters. Sigma factors are the "cruise directors" of bacterial gene expression. They dictate which promoters RNA polymerase (RNAP) is directed to via sequence specific interactions between the sigma factor and the -35 and -10 promoter sequences. When conditions in or outside of the cell change, causing a different sigma factor to be produced or activated, the newly active sigma factor will direct transcription toward a set of genes that have common promoter features that match the sigma factor.