Is publishing to Amazon Kindle-alternative eBook markets worth the time and effort?

Question

I have published a few collection Kindle eBooks, and am planning on publishing at least 3 more in the not-too-distant future. While my experience with the Kindle marketplace has been mostly positive, I have been wondering about the other options out there (such as Nook, Lulu, Google Books).Has anyone published using multiple platforms and seen a decent amount of increase in their sales to warrant the (admittedly small) amount of effort it would take to publish to those other marketplaces?Would an independent writer be better off locking in to only the Kindle marketplace, given the tools available to the writer through Amazon?

Answer 1

When it comes to publishing, it can totally be worth the effort to have your e-book on as many platforms as possible, but the real increase in sales comes from marketing. Even something like kindle/amazon means very little if there are no marketing materials to go along with them. Things like newsletters, blogposts, facebook presence, and a simple website are easy and super effective ways to boost sales, and having multiple platforms makes it easier for a consumer to make an impulse buy. If you are really looking for a huge jump in sales, things like a blog-tour, sales funnel, or facebook ad. will make all of the difference. I tried this method and my sales increased over 320% in two months!