Think of the intervals of x as line segments being combined to form a single line segment. So you are combining integrals that cover a local interval to obtain an integral that covers the overall interval. You will be able to visualize if you draw a coordinate system with x=0 to x=10. Imagine you are adding segments of the x-axis.
If you went from x=1 to x=3, then continued from x=3 to x=10, you covered an interval of x=1 to x=10.
Therefore,
integral from 1 to 3 = (integral from 1 to 10) - (integral from 3 to 10)
integral from 1 to 3 = 4 - 7
= -3
This negative integral indicates that a curve from x=1 to x=3 lies below the x-axis.