Making A Content Strategy: Key Elements

Question

If you are looking to garner an audience or looking to cultivate the loyalty of your customers, then you need to identify those two as your goals. And, the first thing you need to determine in your marketing strategy is the goal. So, whether you learn how to start a Wikipedia page for someone or make a blog, your strategy should nudge you in the right direction. Then, you need to make a calendar to ensure frequent content creation. Finally, make sure you revitalize your strategy every now and then. What do you think?

Answer 1

Your overall strategy is great but you could work on polishing up the details and order. I highly recommend contention structure for this, as you are making a claim as to what the key elements are/look like.

Contention structure is as follows:

1) Assertion: Make your claim (Identify Goals - Audience, Loyalty, Marketing)

2) Reasoning: Explain what you mean (Expand on the 3 goals, state how they connect to Content Strat.)

3) Evidence: Give examples of how to do this (anecdotal, like what you currently have) or give real world examples of a successful business who started small.

4) Impact: Express why this method is IMPORTANT, identify benefits or analyze the cost to benefit ratio.