The slope of the perpendicular will be the negative reciprocal of the original equation. The negative reciprocal of -1/2 is +2/1 or 2 so the equation of the perpendicular is y= 2x +b Using the point (7,3) you can now solve for b
3= 2(7) +b
3= 14 +b
b=-11
so equation is y = 2x-11