Tara Lynn T. answered 06/09/20
Emmy/Addy-Award Winning Creative & Business Writer
Hi Jane,
You are correct in your assessment. Entrepreneurs are free-thinking problem-solvers by nature. They willingly take risk due because they believe in their revolutionary idea with such passion. This personality type will generally experience higher than average success with content marketing because they are providing unique information. They are becoming an expert in their own method of thinking. Not only that, but content marketing can also be financially practical, as you stated. The only drawback, however, is to consider the consumption of time required to produce content. Entrepreneurs are often seeking more return on their time investments and, therefore, may lack the patience to continue long-term content marketing without hiring additional help.
Tara