Asked • 03/19/19

How can I subtly blur brands in photos?

In the past I've seen scenes in documentaries containing a branded product which (I assume) didn't pay for product placement, so somehow they manage to subtly blur out its label in post production. I think I've seen a similar technique being used to subtly blur license plates. Any idea how this effect is commonly produced? I don't think it's your run-of-the-mill Gaussian blur in Photoshop. I feel like it must be some clever use of a spot healing brush-like technique to "scramble" the product label in a subtle way so that it becomes very hard to read. I cannot find any good examples of this right now, unfortunately.

1 Expert Answer

By:

Paul L. answered • 03/19/19

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4.9 (27)

Full-time, professional photographer and photojournalist

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