Marketing budget for a newly launched business ?

Question

Many businesses in the Us And The West Go For Aggressive Marketing And Spend Higher Than 30%

While Most In Asia Remains Under 20% As A Safety So that they can focus on making the business set apart and can have some backup for the business

What percentage would you use in setting a business ?

Answer 1

The percentage of marketing will depend on the business model, business life cycle stage, and customer base (segmentation). At a start-up or product launch, there is no % or revenue, and you will have to test the market (this may require a large budget and should have the flexibility to pivot). I would say 20% of funding should go here. Typically Business to Consumer (B to C) will require more frequent messaging but straightforward - there is less credibility needed here and just a solution to their pain or problem (15%). A focus on frequency, quantity, and consistency. The Business to Business company needs long-term, quality, and credible branding / messaging (25%). Depending on the segment, more time, energy, and effort will be placed on the decision and the buying process.