Hi John! My first suggestion is to draw a picture showing him riding out and then riding in. We can then try to assign a distance, rate, and time to each picture. It is also helpful that we know that the entire trip took 10 hours. So if it took him t hours going out, then he has 10 - t hours to come in.
Going out:
----------------------------->
distance = d
rate = 10 mph
time = t
Riding in:
<------------------------
distance = d
rate = 3 mph
time = 10 - t
We can then write an equation for each (distance = rate * time):
Going out: d = 10t
Riding in: d = 3(10 - t)
Since we know the distance is the same, we can use substitution and say that 10t = 3(10 - t).
Simplify the equation: 10t = 30 - 3t
13t = 30
t = 30/13 or about 2.3 hours
We let t be the time going out, so it took him 30/13 (or about 2.3 hours) to go out.
The question asked you to find the distance that he rode. To do this, just use your equation d = r*t. We know that he rode at 10 mph and that it took him 30/13 hours.
d = 10 * t
d = 10 * (30/13)
d = 300/13