"the product of a number and -3" means multiply some number and -3. You don't know the number, so call it x: -3x.
"Ten subtracted from" means - 10: -3x - 10
"is 29" means = 29
-3x-10 = 29
Here is some help with turning words into math: https://www.infoplease.com/math-science/mathematics/algebra/algebra-translating-words-into-math