The governing equation is y = -(2/p)x2 + 4x -p so therefore, b = 4.
Why? The parabolic form of the equation which is y =a(x-h)2 + k transforms into
y = a(x-p)2 + p because of the vertex being (h,k) = (p,p) To find a, we use the other condition
the intercept is (0,-p). When you substitute, you get a = -(2/p) So the parabolic equation is
y = -(2/p)(x-p)2 + p and when you multiply this out, you get y = -(2/p)x2 + 4x -p