Sites for learning the business side?

Question

(Sorry if this is off-topic. I couldn't find any place more appropriate for the subject).Most of the questions that are asked in this board, and most of the courses that you find when you search online for subjects like "video production", are related to the technical and creative side: how to learn Final Cut/Premiere, how to light a greenscreen, how to use a 3D program, how to format and write a screenplay... However, I have found very few courses about the business side. Things like: how do film/TV rights get sold around the world, what's the decision-making process when putting together a TV schedule, how to decide which shows to develop...To put in other words: most of the courses and questions I find are about learning how to be a good camera operator, editor, director... Where are to courses to learn how to be a... say, TV or production company executive?I suspect that I'd have to join a MBA specialized in media, or something like that. Am I right? Are there any online courses (Coursera, EdX, etc.) that cover this subject?

Answer 1

Wow that is a great question. I taught the business of video at the university level. It is unque as you are probably finding out. There are several books that are good on the market. You hit me at a good time. I just retired for teaching at a university and I am giving it a go with a new company called Webvidproduction Limited. Remember this is not your normal business... Making connections is everything and getting out there.

The first part of the business is normal . All the normal get your bus license and such so that is the easy one. But the tough part is the marketing . Very few have the skills and the guts to take this on.. This is the entertainment industry your talking about not MBA.. You need to find a marketing persons who works for a broadcast station or a retired one. They would have a lot of the connections in place. I can help you a bit but this business is ever changing. Social media is now the new business model. It is wide open and no one know how to do this. A good site to check on the busines is in the forums like creative cow.com It has business forum.. You are welcome to set up a tutor time with me and I can get you going but as I said we are in a big change in the industry..