Let X = # of feet crawled to freedom.
X = 1/3 * 100 + 2/3(70 + 1/3 * 100 + 2/3 (70 + 1/3 * 100 + 2/3(...)))
He has a 1/3 chance of crawling 100 feet to freedom on day one, and a 2/3 chance of crawling, on average, 70 feet and not being free. But inside this infinite expression is a copy of itself:
X = 1/3 * 100 + 2/3 ( 70 + X)
Now we can do some Algebra:
X = 100/3 + 140/3 + 2*X/3
Multiply both sides by 3:
3x = 100 + 140 + 2x
subtract 2x, and simplify:
x = 240.
He has to crawl, on average, 240 feet to freedom.