Business Plan for a Bakery: Analysis

Question

What would some of the macro influences be through PEST analysis, for a bakery with cakes ? and also

What are the internal and external influencing factors favourable and unfavourable to the achievement through SWOT analysis of the market in general and against competitors?

I would really appreciate some brief answers as examples for my future Business plan.

Answer 1

The “S” in PEST (socio-culturre$ might be most significant ie consumers changing attitudes to carbs. Is this impacting cake’s appeal as a celebratory purchase

Stregthn - Baker’s skills as baker ie creativity

Weakness - Baker’s limitations as business ie marketing or financial managment experience

Opportunity - Limited competitors in geographic market

Threat - Closing of nearby retailers reduces store foot traffic