Alex S. answered 06/14/17
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The term scale factor implies that the schematic for the current packaging is going to be scaled down while keeping all aspect ratios constant like a vector graphic. The formula for the surface area of a rectangular prism is
A = 2AB + 2Asl + 2Asw
AB = area of base
Asl = area of side attached to base length
Asw = area of side attached to base width
The correct area scaling factor to achieve a 25% reduction in packaging is 3/4 since this is 1 less 25%. Applying this scaling factor to the area formula:
3/4A = 3/4(2AB + 2Asl + 2Asw) = 2(3/4AB) + 2(3/4Asl) + 2(3/4Asw)
Since AB, Asl, and Asw are each the product of two measurements of the box, to produce the appropriate area scaling factor of 3/4 each measurement must be scaled by sqrt(3/4). To check:
AB-new = (sqrt(3/4)·l)(sqrt(3/4)·w) = 3/4(l·w) = 3/4(AB-old)