If f(x) = 4x = total price for the books, then to apply the 10% coupon means that we subtract 10% of the total cost of the books from f(x) to find the discounted price. In other words,
4x - 0.1 (4x), which is the same as f(x) - 0.1 f(x) = 0.9 f(x) = 0.9 (4x) = 3.6x
The correct answer is C.