Let x = length of the side parallel to the highway
y = length of each of the other two sides
Then x + 2y = 760, so 2y = 760 - x.
y = 380 - 0.5x
Maximize A = xy = x(380 - 0.5x)
The graph of the area function is a parabola opening downward. The maximum occurs halfway between the x-intercepts (0 and 760).
So, the area is maximized when x = 380 ft and y = 190 ft.