Stephanie P. answered 05/14/24
Public Speaking & Communication Coach | Speak with Confidence
Ethos, pathos, and logos are rhetorical techniques used to persuade or connect with an audience by appealing to different aspects of the audience's understanding and emotions.
Ethos is when the speaking establishes a sense of persuasion through the use of their own credibility, status or research. A common example we see in public speaking is when the speaker introduces themselves and their expertise. For example, “My name is _____ and I’ve spent 15 years doing research in the medical field” would make them a credible source to speak on a medical topic.
Pathos is when the speaking uses emotion to appeal or persuade their audience. With this approach you are purposely evoking certain emotions to make them feel the way you want them to feel. One example we see in motivational speakers is using stories of how they overcame their past struggles to inspire others to stay hopeful and push forward in similar hard situations.
Logos is when you appeal to the audience's sense of logic.To use logos, the author makes clear, logical connections between ideas, and often includes the use of facts and statistics. Quoting research or including a fact in your speech is an example of using logos.
Using ethos, pathos, and logos allows speakers to connect with their audience on multiple levels, making their message more compelling, persuasive, and memorable. By balancing these three rhetorical techniques effectively, speakers can enhance their communication skills and achieve greater impact in their presentations.