Edward A. answered • 04/27/23
Business Professional with nearly 20 years of MS Access Experience
True. Researching advertising rates is an important part of setting a promotional budget. This helps in determining the amount of money that needs to be allocated for advertising and the type of advertising that can be afforded within the budget. By researching advertising rates, businesses can determine which advertising channels will be most effective for their promotional campaign and how much they should be willing to spend on each channel. This information helps businesses create a comprehensive promotional budget that can help them reach their target audience effectively while also staying within their budget constraints.
