Career Explorations

Question

Elana has opened a new aerobics studio in her area. How might Elana use social media as a market to spread the word about her new studio? Make a list of hashtags that Elana might use to attract interest to her posts.

Answer 1

Elana can use social platforms to build local visibility, show her personality, and highlight what makes her studio worth trying. Short videos of classes, client transformations, and preparation create trust quickly. Local Facebook groups and neighborhood pages can help her reach people nearby, while Instagram and TikTok are ideal for inspiring class clips, tips, and quick demos. Consistent posting, pairing each post with a clear call-to-action such as “First class free,” encourages people to try it out. She can also collaborate with local wellness influencers, partner with nearby businesses, and run small geo-targeted ad campaigns to bring in early traffic.

Concerning hash tags...

Hashtags still work, but they matter less than they used to. Modern algorithms focus more on engaging content, location tags, and consistent posting. That said, a few targeted tags help search results.

Useful hashtags:

#AerobicsStudio #GroupFitness #CardioWorkout #YourCityFitness #YourCityWellness #BeginnerFriendly