Sheena H. answered 19d
Experienced Business and Technology Educator
Adopting digital technology is essential for retail businesses to remain competitive today. Customers expect convenience, such as online shopping, mobile payments, and flexible pickup or delivery options, and businesses that do not offer these features often lose customers to competitors.
Digital tools also help retailers manage inventory, track sales, and make smarter decisions about what to sell and when, improving both efficiency and the overall shopping experience.