Michael J. answered 10/06/21
Your Coach for Communications, Writing, Public Speaking & Storytelling
Regardless of subject matter, my four-step, Who-What-Why-How formula recommends that we first craft a Communications Strategy, starting with WHO exactly is our audience? Next, WHAT exactly do we want to say? WHY exactly do we want to say that? And HOW exactly do we want to say it? Feel free to contact me if you want help applying this formula to your own public-speaking challenge! ... Michael