Explain 2 ways in which Kelloggs specifically use branding

Question

need to talk about how Kellogg use branding with description 

Answer 1

Hi Reggie--

 

I'm not a branding or marketing guy, but as a consumer, it's hard not to notice Kellogg's branding with their signature typeface.

 

Take a walk down the cereal aisle and you can tell at a distance which are Kellogg's products by the bright red "Kellogg's" in that distinctive (and probably trademarked) font.

 

Related to that is the fact that they have a whole line of "Special K" cereals and other products, which feature the big red "K" of the Kellogg's name, taking up nearly the whole package face. Those K's not only attract buyers to the Special K products themselves, but also promote brand awareness of everything Kellogg's makes.

 

mmmm, pop tarts...

 

Hope this helps!

 

Matt in NY