The percent yield can be calculated using this formula:
% yield = actual yield / theoretical yield x 100
The actual yield (29.3 g) is given in the problem. However, the theoretical yield - also known as the maximum yield - must be calculated based on the amount of the given reactant.
18.0 g Zn x 1 mol Zn / 65.38 g Zn x 1 mol ZnCl2 / 1 mol Zn x 136.29 g ZnCl2 / 1 mol ZnCl2 = 37.5 g ZnCl2
% yield = 29.3 g ZnCl2 / 37.5 ZnCl2 x 100 = 78.1%