
Marie E. answered 09/11/20
Strategy + Practical Insights: 'Fortune 500' Consultant/ Marketing MBA
This answer is "False", because "untested ideas" do not "typically have the largest upside potential." The potential of an untested idea can be hypothesized; it can be estimated; but to state that an untested idea by default has the largest upside potential is patently false. On its face, we cannot know: because it is untested, that idea could be something with no real market potential at all.