Major Business Analytics & intelligence

Question

An organization would use anomaly detection-style data mining for:

Group of answer choices

1: Detecting customers who exhibit characteristics significantly different than the “typical” customer.

2: None of the above

3: Building a recommendation system.

4: Detecting specific groupings of common attributes among customers.

Answer 1

To begin with, anomaly detection refers to events that deviate from or do not conform to specific datasets. Many business organizations handle data from different sources and integrate multiple resources. They have to make sure their business process are free from fault and security incident. For instance, anomaly detection can be found in hidden malicious data breaches. Anomaly behavior that includes outside attacks or inside threat is the abnormal behavior of a customer that is different from a typical customer.

Suggested Reading

B ̈ohmer, K., Rinderle-Ma, S.: A testing approach for hidden concurrencies basedon process execution logs. In: Service-Oriented Computing. Springer (2016)7.

B ̈ohmer, K., Rinderle-Ma, S.: Anomaly detection in business process runtime be-havior - challenges and limitations. CoRR abs/1705.06659 (2017)