What are the barriers Amazon is encountering in the EU and how should Amazon deal with these barriers?

Answer 1

Amazon is facing some key issues in the EU. Europe has stepped up its taxation rules and regulations, demanding more stringent safety standards for their products. Further, Amazon is encountering antitrust investigation into third party dealings, and data inquiry from independent sellers. These issues hinders Amazon's international growth. To eliminate these barriers, Amazon can increase Prime membership to subscribers outside North America. The big online giant can buy into other EU companies that are well established; engage in viral marketing in order to reduce cost and increase market sales. Finally, subsidy is another solution for tax reduction.