
Jane P. answered 07/13/19
Experienced and Effective Virtual Public Speaking Coach.
HI there!
Personal stories and personal examples are the best way to engage an audience. From ancient times, we were "programmed" to sit around the fire and listen to tales. As young children, the moment someone started telling/reading a story, we would settle down and give them our attention. In addition, the moment you introduce the word "I" into a story, people pause and listen. We are innately curious about others and their personal experiences. Naturally, any story must relate to the material so you need to ensure that it illuminates and enhances your material. Do not be tempted to shoehorn in a story just because it is cute/funny/sad. Also, keep the stories / examples brief; it is better to scatter a few throughout the speech / presentation, rather than slip into "story-time for adults" mode by telling one very long saga. There is a saying" Facts Tell, but Stories Sell" so even in a speech dense with facts, make sure to provide examples to illustrate the info. Hope this helps!