
Joseph B. answered 07/09/19
Business Development; Sales; Marketing Strategy
No, this will lead to increased salary expenses and decrease revenue unless employees are given the tools and incentivized to increase sales. For example, the a decent base pay and the incentive to make a lot of tips and/or bonuses will drive sales. This is under the assumption that the target market is willing to consume more and/or marketing activities can reach a wider customer base.