The 'Economic Man' (Reference Request)?
We are writing a paper about the 'economic man.' By this, we mean that the choices he makes epitomize a rational economic thinker. However, we also acknowledge the fact that there are other, non-economic reasons that people make decisions such as religion. What (if any) literature addresses the idea that even with other considerations, a person will still act rationally in the economic sense. Preferably we would like to have a theoretical model that encases these other choice considerations. Also, we would love to hear whether there are any case studies on this idea.