Pressure is defined as a force applied over a surface area. P = F/A.
Lets assume the force is 10N for each crash test dummy.
Also, lets assume the surface area for the narrow seat belt is 1m2 and for the wide seat belt it is 10 m2. Thus:
Dummy A ⇒P = F/A = 10/10 = 1 newton per square meter.
Dummy B ⇒P = F/A = 10/1 = 10 newtons per square meter.
Dummy B feels more pressure since the seat belt has a smaller surface area.