This is a great question! I'll go with a common mistake I see on the common app personal statement. When advising students, I emphasize that you should write about your authentic self and spend the majority of the essay discussing you and not the context or other person related to the question.
Let me give you an example and let's say the topic you choose for your personal statement is "Select someone you admire and how they impacted your values and perspective." I often see students write as much or more about the person they admire, how great they are and their impact. However, the essay is not about the person you admire, as much as it is about YOU. The college wants to know how that person impacted you and most importantly how you are as a result. After all, you are the person applying to the college, not the person you chose as that profound influence.
Along the same lines, I often see students write too much about the context or imagery/details instead of talking about themselves more deeply. They sacrifice context for character insight and voice.