
Dishant P. answered 02/21/24
PMP Certified and 3 master's degree holder
Let's consider an example of a project management objective for a software development company:
Objective: Develop and launch a new mobile application within six months to capture a larger market share in the health and fitness industry.
Specific:
- The objective clearly defines what needs to be achieved: developing and launching a new mobile application.
- It answers the questions: What needs to be accomplished? Why is it important? Who is involved? Where will it happen? Which resources or constraints are involved?
- Rating: 5
Measurable:
- Progress toward the objective can be measured by specific criteria such as the number of features developed, app downloads, user engagement metrics, and revenue generated.
- Clear metrics like app downloads, active users, and revenue will be used to track success and evaluate performance.
- Rating: 5
Attainable:
- Given the company's experience in software development, the objective of developing and launching a new mobile application within six months is realistic.
- The resources, including the development team and budget, are available to support the project.
- Rating: 4
Relevant:
- The objective is aligned with the company's goal of expanding its market share in the health and fitness industry through innovative digital solutions.
- It contributes to the company's long-term vision of becoming a leading player in the mobile app market.
- Rating: 5
Time-based:
- A clear timeframe of six months is set for achieving the objective, providing a sense of urgency and focus for the project team.
- The deadline is realistic, allowing sufficient time for development, testing, and launch activities.
- Rating: 4
Overall, this example of a project management objective for developing and launching a new mobile application meets the SMART criteria.