Since Fe3+ is being reduced, we know that it is the cathode.
Hydrogen has a standard potential of zero, so we don't need to take Eoxidized into account with the formula Ecell = Ereduced - Eoxidized
Therefore, Ecell = Ereduced - 0.
Thus, .77 V = Ereduced.
E for the half reaction of Fe3+ + e- -> Fe2+ is .77 V.