Marketing- Positioning

Question

1)As Marketers, our primary obsession and focus should be watching, understanding, and reacting to our competitors in the market, as the key to success.

a) True

b) False

 

2)

Based on marketing Positioning, when establishing a position in the marketplace, what are the two things to which a Marketer should most pay attention? 

Group of answer choices

a) What target customers really want AND what target customers cannot get anywhere else (i.e. from the competition).

b)What types of different consumers exist in the marketplace AND how much disposable income these target consumers possess.

c) What their company is good at AND where they will be making marketing investments.

d)What are the prevailing weather patterns AND how are the stars aligned.

 

Answer 1

1. False
2. A--focus on what customers want and cannot get currently in the market.