Buddy B. answered 05/18/22
MS, PMI, & Agile Certification, with 20+ Yrs Project Management
a) The price you sell at to break-even, is the price at which your monthly operating costs are covered from sales with zero profitability for a Fixed time. The Fixed time is the total time or payback period when initial investment costs and/or sunk costs are repaid. When the payback period is completed then remaining monthly operating costs minus revenues equals potential profits.
b) The price at which to sell your product for profitability is based on 1) some value x higher than the break even price, and 2) Furthermore, the profitability price x is based upon x being below the highest market price found. If quality is proved true then price x may be possible to be the highest competitive price.