Many companies use their brand as a competitive advantage in the global economy:

Question

1. Many companies use their brand as a competitive advantage in the global economy:
2. What are three brands that have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
3. Next, explain the effects the Internet's capabilities will have on the brands identified in the previous question and what the owner of the brand should do in light of them.

Answer 1