A store owner has overstocked a certain item and decides to use the following promotion to decrease the supply. The item has a marked price of $100. For each customer purchasing the item during a particular day, the owner will reduce the price by a factor of one-half. Thus, the first customer will pay $50 for the item, the second will pay $25, and so on. Suppose that the number of customers who purchase the item during the day has a Poisson distribution with mean 2. Find the expected cost of the item at the end of the day. The cost at the end of the day is 100(1/2)y where Y is the number of customers who have purchased the item.