In general for column chromatography, you want to run an eluent that gives you ~0.3 Rf of the target compound on TLC. This ensures that the compound comes out slowly enough through to column to allow for good separation in most cases.
On the other hand, most of the times you're analyzing something by TLC, its preferred to have your target compound elute ~0.5 Rf so that it is easier to analyze the reaction/fractions for purity since as things travel up the TLC plate further, there is more separation.
Therefore, usually people tend to use a more polar solvent system for TLC than for the column. (eg. 5:1 pentane:EA for column and 3:1 pentane:EA for TLC)