Each student has so much to offer a college or university: their unique personality, way of seeing the world, their background, skills, achievements, and talents. To persuade the counselor that the high school senior is a fit, the student has the challenge of communicating three things- - who they are, what they want to do, and why they want to do it at a particular college- - and they've also got to do this in a way that’s clear, concise, and compelling. Most seniors are very sincere, and many write well, but they often have a hard time telling their story in an authentic and engaging manner. As a result, these wonderful students submit essays that simply don't do them justice. Unfortunately, because they look and sound just like everyone else, far too many are lost in the shuffle.
This describes what a college essay must do and how it should do it, but it doesn't capture the "magic" of a great essay. It's a bit like defining a book as a collection of pages with words on them. Why yes, of course that's what a book is- - but oh, what power can be found on those pages and through the words that enlighten, inspire, and transform us! The successful college admissions essay also harnesses the power of the written word to connect with the reader, allowing them to understand what a valuable addition this student would be to next year's class.
So how does the student connect with the admissions committee through their college essays? Not through gimmicks, tricks, or formulas. While whole books have been written on how to write strong college essays, perhaps the wisest advice is not to ask, "what do they want to hear", but rather, "what do I have to say?" The journey to answering this question brings students deep inside themselves; the best essays- - even the ones that seem light-hearted- - are the result of considerable introspection.
In summary, every student must be clear, concise, and compelling while demonstrating who they are, what they want to do, and exactly why they want to do it at a particular college or university. This can give even the most "mediocre" student an opportunity to caffeinate his/her application and persuade the admissions counselor that their file merits additional consideration.