Need Guidance for Color Profile Settings in Illustrator?

Question

What is the best color profile to start with in Illustrator when designing a Logo that will be used for web and for print? Do you need to work on them in two different files, one with CMYK profile and one with RGB? Currently I need to send my client's logo to be printed, but I need to make sure that my color profiles are set properly, and it seems like the CMYK and RGB values jump around on me, without color profile settings changing. For example, I start with a color I like, create the swatch, and jot down the RGB, CMYK and Web# values. Then I click on the swatch again and open it up and the values are different. Plus, the color I am looking at in the Color Picker window appears different when its filling my logo elements. It is driving me crazy!! Does anyone have any advice for me??My current Document Color Mode is CMYKMy current color settings are as follows:ADVANCED MODE: RGB: ColorSync RGB - Generic RGB ProfileCMYK: ColorSync CMYK - Generic CMYK ProfileCOLOR MANAGEMENT POLICIESRGB: OFFCMYK: OFF

Answer 1

The best color profile to start with in Illustrator when designing a logo for web and print for me usually depends on where it will be seen most, but univerally, CMYK is the best practice. Personally, I want to have full options available to me for the web though to start. You can always work in RGB mode and then convert to CMYK for print, but of course watch out for the dreaded blue to purple shift when converting blues for print, (ask my how to avoid this).

It is not necessary to work on them in two different files. The color profiles can be managed within the same file. It is important to make sure your color profiles are set properly and consistent across all your design work.

Regarding the issue of color values jumping around, this is likely due to color management settings. Make sure to turn on color management policies for both RGB and CMYK. You can also use a color management software like ColorMunki or X-Rite to calibrate your monitor and ensure accurate color representation. Finally, it's a good idea to create a color proof for print to ensure that the final product matches your design intent.